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Measuring reputation in global markets - a comparison of reputation measures' convergent and criterion validities
- Sarstedt, Marko, Wilczynski, Petra, Melewar, T. C.
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
- Diamantopoulos, Admantios, Sarstedt, Marko, Fuchs, Christoph, Wilczynski, Petra, Kaiser, Sebastian
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